Nothing connects us to one another like stories.
We teach our children through story. We entertain each other with stories. And yes, we raise a lot of money by being great storytellers. Great fundraisers know the power of great narrative.
In this session, Leah will talk about the psychology around giving, and will provide real life examples of great stories in action.
At the conclusion of this session, participants will:
Have a better understanding of how donors make giving decisions
Know the components of a great story
Have great examples of storytelling in action
About the Presenter: Leah Eustace, CFRE is the Chief Idea Goddess at Good Works; a boutique consulting firm in Ottawa, Canada. With over 20 years of fundraising experience, her expertise lies in helping charities develop meaningful relationships with their donors through storytelling.
To register: email Jamie at CFMC or call 860.347.0025
*Please note: CFMC partners with AFP to provide free access to this webinar as a host site. Attendees must participate in the webinar at CFMC’s location; we cannot provide you with a web login to use from your office or home computer.
