Community Foundation of Middlesex County,
211 South Main Street,
When you “google” your nonprofit – where does your site appear on the page?
Reality is, Google is the new “Yellow Pages”. It does not matter who you are, or what you are looking for, when in doubt, you “Google it”.
Google changes its algorithm every day – really, they do – to prioritize and determine what sites show up where in a search. Over the past 4 years, there have been major updates that have completely changed how a website is ranked.
With over 200+ factors in the Google algorithm, how does a non-profit optimize their website so that it gets found when people are looking for it? Ed Bartlett has the answers and will help you tackle the world of “optimization,” demystifying the web search algorithms. Take advantage of his expertise as he answers:
What is a “CMS” platform is, and why it is critical to have one?
What is “on-page” and “off-page” optimization and how to do it?
How have Google’s updates over the past 4 years changed the search engine landscape?